A Glossy Muslim Lifestyle
This Catholic girl adopted the white hijab when she was 17 and converted to Islam and agreed to an arranged marriage. Now at 34, she has launched the first successful Muslim lifestyle magazine in the U.K. - targeting the non-muslim market as well. The titel is Emel (hope) and the editor says “A Muslim is depicted as someone who wears this and eats that. We’re offering a window into Muslim communities, away from the clichés.” The glossy monthly is distributed in 30 countries. Says the Times: "With a mixture of fashion, food, polemical commentaries, travel, gardening and design, its layout is striking and the content absorbing. The message is that there is more to Muslim communities than religious dogma and politics."
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